Traditional athletic shoes weaken feet and confine natural movement with their harmful and rigid support structure.

This results in poor posture, adds stress on joints, and increases the risk of injury over time. So, we created a range of minimalist footwear to help you build more durable feet and to encourage your body’s natural biomechanics within your active lifestyle.

78% of Americans have experienced foot injuries 

and issues relating to body mechanics as a result of wearing dysfunctional shoes.


Our Mission

To build a fitness movement that helps people move naturally.

Trade-in Your Used Shoes!

Get $20 credit for your shoes from any brand.


Natural foot movement

is essential for proper body mechanics.

"A vast improvement over other minimalist/barefoot shoes."

Dr. Lisa Miller | Department of Podiatric Medicine Johns Hopkins Community Physicians

Go back to basics.

Approved Health Benefits 

The American Podiatric Medical Association  (APMA) Seal of Acceptance 

Our science-driven design methodology and advanced manufacturing process resulted in a line of innovative and 

functional footwear that helps people move naturally and promotes good foot health.


What people say

"Love my Lucys. I can sleep in them."

George C.

"I really love the Lucy! They are exactly what I need for my wide feet."
Laura B.

"The barefoot concept and design of the Nomad allows me to maintain the barefoot sensation throughout my day, and allows my body to continue to build strength whether on or off my mat."

Ashley Williams | Yoga Therapist

The Ultimate Minimalist Pro-Training Shoes 

Designed to unleash your body’s full potential.


Train Naturally

 Featured Products

Disclaimer: The information provided is for reference only and is not a substitute for advice from a physician. 

Patent Pending


1717 East Cary Street 

Richmond VA 23223


804 485 2498 


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